Neochi: The New Chinese Design

Bringing Modern Chinese Design to the World

The Neochi project is a comprehensive initiative that includes the creation of online and offline platforms, seminars, exhibitions, and educational resources. By bridging the gap between traditional Chinese aesthetics and contemporary design principles, Neochi seeks to challenge the prevailing notion of "Made in China" and establish a new narrative of "Designed in China."

The online platform serves as more than just a marketplace for Chinese design products. It also acts as a platform for storytelling, interviews, reviews, and campaigns, allowing designers and brands to showcase their personalities and artistry. Additionally, a seasonal independent magazine or catalog complements the online content, providing deeper insights into the spirit of the brands and designs. This approach not only cultivates brand loyalty but also encourages Chinese consumers to appreciate and value local designs.

Neochi's offline presence includes seminars and exhibitions that further promote the understanding and recognition of modern Chinese design. By organizing these events, Neochi aims to foster dialogue and collaboration among designers, manufacturers, and consumers, ultimately contributing to the growth and development of the Chinese design industry.

One of the key challenges faced during the development of Neochi was information collection. The project required extensive research into traditional and contemporary principles of Chinese design, as well as an understanding of the obstacles hindering the industry's progress. Through this research, Lanjing Zhu gained insights into the rich history of Chinese arts and crafts, as well as the social and economic burdens that have impacted the country's cultural landscape.

Neochi's mission is to improve the core competitiveness of the Chinese design industry by leveraging its cultural heritage. The project represents a new generation of designers who are pushing boundaries and experimenting with innovative approaches. By showcasing the authentic and modern aspects of Chinese design, Neochi aims to redefine the perception of Chinese creativity on a global scale.

Neochi has already gained recognition for its efforts, receiving the Iron A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is a testament to Neochi's well-designed, practical, and innovative approach, which meets professional and industrial requirements while contributing to a better world.